Spadel: harmonizing market intelligence reporting with Power BI across Belgium and the Netherlands
Power BI
Spadel is a market-leading mineral water company in the Benelux, producing well-known brands like Spa and Bru. The company focuses on regionally anchored brands, ecological production, and protecting the territory of its natural springs.
The challenge
- Spadel relies on Nielsen data, including market sales, volume, pricing, and category trends, to monitor performance across brands like Spa and Bru.
- The company wanted unified reporting on market data across Belgium and the Netherlands to enable consistent insights and decision-making.
- Existing data required complex transformations and adjustments, all of which needed to be handled efficiently in Power Query to ensure accuracy, scalability, and maintainability.
Our solution
- Analyzed the Belgian dataset and reporting structure to identify current issues and complexities.
- Engaged with Belgian stakeholders and the original report creator to understand requirements and best practices.
- Assessed the Netherlands data and business needs to design a cleaner, more dynamic Power BI solution.
- Built a fully Power Query–driven, easily adjustable report structure with scalability for future growth.
- Planned for a unified Power BI file integrating both countries’ data while maintaining separation and flexibility.
The business value
- Netherlands now has actionable, dynamic insights similar to Belgium.
- Reduced maintenance complexity and improved data quality across both markets.
- Enabled faster, self-service reporting with flexible dashboards for decision-makers.
- Future-proof, scalable Power BI solution supporting both countries, ready for integration of additional data sources.
- Improved alignment between IT and business, fostering a more data-driven culture at Spadel.
